Merchandisers and Scooter drivers – pilot
Inspired to grow a pipeline for demands side partners
The youth community that gold serves is a large group of dynamic, influential consumers and often the early adopters of new products and services in the market. They have access to communities which are under developed and have great unlocked potential growth.
gold Enterprises has identified retail as a key economic sector that could offer mass employment to their youth whilst opening up new innovative solutions. Our research shows that the unique soft skills possessed by gold’s youth are critical for success in most sectors of the economy including formal as well as informal retail.
gold is testing the feasibility of creating a significant employment channel for thousands of previously unemployable youth in the future.
The initial steps have involved a pilot project focused on developing a process and training package that takes youth from gold’s pool of beneficiaries and screens them for additional training in specific needs required to then be assessed as a potential entry level employee for retail sector (namely merchandisers or scooter and tuk-tuk drivers).
gold will provide the screened candidates with training to sharpen their skills in entrepreneurship, customer service and brand awareness as well as provide them with a “learners license and scooter driving boot-camp” and mentoring journey.
Watch this space!
gold Enterprises is looking for partnerships with companies to invest in testing our feasibility for scaling effective grassroots youth job creation solutions in underdeveloped markets.
For more information
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